Source of inspiration

Eminems 3am music video contains a lot of Genre Conventions we would like to use as  Enigma Codes in our Title Sequence.
For example we see Eminem in a bath full of red liquid which we automatically associate with blood, this suggests a dark and scary tone which is what we're aiming for with our final product.
We also see knives and footprints on the ground which suggests a crime has taken place.
The settings also suggest a horror as they are set in mysterious and dark places.